Press & Media
I’m Kim, the creator of This Old Baker — a pantry systems brand built around scratch-made mixes, base recipes, and practical kitchen solutions that replace boxed and store-bought staples.
I also host This Old Baker, a top-4 ranked baking podcast, where I walk listeners through the same pantry-first approach I teach on the blog.
My work centers on helping home cooks build a “make once, use anytime” pantry — saving time, money, and stress without giving up homemade food.
For media inquiries, interviews, or collaborations: [email protected]
Website & Audience Stats
Monthly Pageviews: 415,000+ Monthly Visitors: 122,000+ Email Subscribers: 62,800+
Social Reach
- Instagram: 164,000+
- Facebook (This Old Baker): 165,000+
- Facebook (Kim Artlip): 273,000+
- TikTok: 57,000+
- Threads: 13,800+
- YouTube: 11,200+
- Pinterest: 3,800+
- Combined social reach: 687,000+
Primary Audience: Women ages 35–65 focused on scratch cooking, pantry systems, and practical, budget-friendly kitchen solutions.
Media Topics & Expertise
- Pantry systems that replace boxed mixes
- Homemade seasoning blends and copycat dry mixes
- Mason jar baking and pantry prep systems
- Base recipes for repeatable meals
- Budget-friendly scratch cooking
- Reducing grocery costs through pantry planning
- Podcasting for home cooks — building an audience around a practical cooking system
About Kim
I’m the creator of This Old Baker, where I teach a “make once, use anytime” approach to cooking through pantry mixes, base recipes, and scratch-made systems — on the blog and on my podcast, ranked top 4 in baking.
My content reaches hundreds of thousands of home cooks each month and focuses on practical, repeatable kitchen solutions designed for real life.
Available For
- Roundups and editorial features
- Interviews and expert commentary (blog or podcast)
- Recipe development
- Sponsored content and brand partnerships