Press & Media
Kim is the creator of This Old Baker, a platform focused on pantry systems, scratch-made mixes, and practical kitchen solutions that simplify everyday cooking.
Her work centers on helping home cooks replace store-bought mixes with make-ahead pantry staples they can use anytime—saving time, money, and stress in the kitchen.
Her work includes homemade cake and cookie mixes, seasoning blends, and base recipes designed to replace everyday grocery store staples.
For media inquiries, interviews, or collaborations: [email protected]
As Seen In
Redfin
How to Clean Stainless Steel Appliances
Website & Audience Stats
Monthly Pageviews: 297,000+
Monthly Visitors: 72,000+
Email Subscribers: 45,000+
Social Audience: 675,000+ across platforms
Primary Audience: Women ages 35–65 focused on scratch cooking, pantry systems, and practical, budget-friendly kitchen solutions.
This Old Baker reaches a highly engaged audience of home cooks looking for practical, repeatable kitchen solutions they can rely on.
Media Topics & Expertise
- Pantry systems that replace boxed mixes
- Homemade seasoning blends and dry mixes
- Mason jar baking and pantry prep systems
- Base recipes for repeatable meals
- Budget-friendly scratch cooking
- Reducing grocery costs through pantry planning
About Kim
Kim is the creator of This Old Baker, where she teaches a “make once, use anytime” approach to cooking through pantry mixes, base recipes, and scratch-made systems.
Her content reaches hundreds of thousands of home cooks each month and focuses on practical, repeatable kitchen solutions designed for real life.
Available For
Roundups and editorial features
Interviews and expert commentary
Recipe development
Sponsored content and brand partnerships